Business Plan for 2023 Promising Student Start-up Team 300

※ Delete the descriptions and shaded marks on the form before submit.

0. Summary of Business Item

□ Team Name:

□ Item Name:

□ Introduce the item in a sentence:

□ Functions of the item/idea:

(What functions the item implement/operate)

□ Technologies (intellectual property rights, etc.) for the item

(If there is no technology and intellectual property rights for the item/idea, write a plan on how to develop the core technology required for the item.)

※ Intellectual property rights: patents, trademarks, designs, utility models, etc.

□ Start-up goals

(What goals you want to achieve through this project)

※ Writing guide (Delete before submit)

- Keep text in Joong Gothic(중고딕) font/12 pts / Tables and pictures can be inserted.

- If it is more than one page, uncheck ‘Treat as text(글자처럼 취급)’ in table properties.

1. Problem Recognition

□ Background and motivation for starting the business and developing the product/service

(The background of this project and the motivation for developing and possessing products and services (Describe the issue that inspired you to start your business.))

□ Purpose and necessity of the start-up item

(Purpose of the implementation and the need for the item)

□ The ripple effect of the idea/item you have

(What social ripple effects can be caused by the success of commercialization of the idea/item)

※ Writing guide (Delete before submit)

- Keep text in Joong Gothic(중고딕) font/12 pts / Tables and pictures can be inserted.

- If it is more than one page, uncheck ‘Treat as text(글자처럼 취급)’ in table properties.

2. Feasibility

□ Commercialization strategies

(Feasibility of the project taking into account the degree of implementation of products/services and business models, such as the development (production) period, production method, and promotion schedule)

□ Business model

(Describe your business model in detail, and fill out the business model canvas attached to this form)

Key Partners	Key Activities	Value Propositions		Customer Relationships	Customer Segments
ex) Who are the key partners? What are the main activities the partner is executing?	ex) What are the key activities required for the value proposition?	ex) What values do you want to deliver? What customer needs do you satisfy?		ex) What types of customer relationships will you form and maintain?	ex) Who is the value you create for? Who are yourr most important customers?
	Key Resources			Channels
	ex) What are the key resources needed for the value proposition?			ex) Which channels do you deliver each segmented customer?
Cost Structure			Revenue Streams
ex) What is the main cost of our BM?			ex) What value are customers willing to pay? What are customers currently paying for?

□ Marketability and competitiveness of the item

(Business feasibility (growth and market potentials) based on market demand that is objectively analyzed and researched, result of the competitive product analysis, and advantages and differentiation strategies of the product/service)

※ Writing guide (Delete before submit)

- Keep text in Joong Gothic(중고딕) font/12 pts / Tables and pictures can be inserted.

- If it is more than one page, uncheck ‘Treat as text(글자처럼 취급)’ in table properties.

3. Growth Strategy

□ Funding plan

(Calculated funding and input plan in detail according to the commercialization stage where the start-up team is situated. (Past/Present/Future))

※ Attach the funding plan for the past 1 year, this year, and the upcoming year.

※ You may attach the plan for the past, only if the team has the record.

□ Strategies for market entry and performance

(Positioning of the product(service) for Korean and global market entry(expansion), (Korean or global) market entry and sales strategy in the industry (distribution channel, timing, sales amount, etc.))

※ Preliminary Start-up Team: Specificity and feasibility of the plan

※ Start-up: Performance of market entry, capabilities (key member) and feasibility of market entry (expansion) plan

※ Writing guide (Delete before submit)

- Keep text in Joong Gothic(중고딕) font/12 pts / Tables and pictures can be inserted.

- If it is more than one page, uncheck ‘Treat as text(글자처럼 취급)’ in table properties.

4. Team Composition

□ Competency of the founder

(Competence of the founder, spirit of challenge, entrepreneurship, and expertise related to commercialization (technology, know-how))

□ Introduction of team members and capabilities

(Expertise (technical skills, know-how) of the team members regarding the commercialization)

□ Team synergy between members

(What kind of effect can occur through collaboration)

※ Writing guide (Delete before submit)

- Keep text in Joong Gothic(중고딕) font/12 pts / Tables and pictures can be inserted.

- If it is more than one page, uncheck ‘Treat as text(글자처럼 취급)’ in table properties.